Dimension — next-gen developer tools
Context
Engineers constantly juggle multiple tools just to communicate, manage work, and deploy code. As technical founders, Dimension understood the frustration of piecing together different apps just to discuss a single code snippet.
I worked closely with their team to map out the nuances of these workflows and quickly design both web and native applications. The final product seamlessly integrates chat, project management, and deep platform integrations—streamlining the way teams collaborate on and refine code.
Every detail was considered, from onboarding to first-time user experiences. I also partnered with their engineering team to build a scalable, intuitive design system, ensuring clarity and speed for future development.
My role
As a member of Iverson, I partnered with Dimension to build their minimum delightful product. This included constructing a robust design system, native application, web application, rapidly prototyping, and partnering on product strategy. The result is a world-class tool to code and communicate.
The process
Exploration and play was a huge part of the creative process early on. With the style guide as a compass, I led our UX team in several brainstorm sessions and design sprints to help us collectively arrive at a compelling v1 of what the app could look like after the rebrand.
In these explorations I focused on bringing continuity to the user journey—zooming in on how we might connect the marketing site and new brand to the end product experience.
In short, users should feel like they are in the same ecosystem whether they are creating courses, managing customers, or interacting with marketing content. This was historically an issue for Kajabi and a goal of mine to rectify through this opportunity.
Through discussion, calibration, and feedback with my design team and different stakeholders, I refined artifacts for the onboarding journey and several key app screens. These designs would inform how the new brand would be absorbed more holistically throughout our product.